9 Effective Ways to Promote Your Blog on Social Media
You have written a beautiful blog article, you have clicked
on 'publish' and now let the readers come. To get attention for your article
you will have to promote it. Few visitors will come to your blog spontaneously.
There are a lot of ways to promote your blog and social
media is a very good one. This is what I do every time I post a blog post.
After 6 years of regular publishing, this results in an average of 10,000
visitors per week.
9 ways to promote your blog with social media promotion
Before I continue, one important thing that you should not
forget. Every social media platform is unique. Use those channels that you know
your audience also use and post messages at times that your audience is online
.
1. Twitter
Tweet the title and link of your blog article on Twitter .
Do this a few more times in the coming days. Bufferapp can very well help you
with that. You can automate this with Bufferapp. Each subsequent tweet about
this article contains a different text from the blog article with of course a
link to the article and possibly an image.
2. Google +
Post your article on Google+ . If you don't have an account
yet, create one, because it's good for your findability. Google will find you a
lot nicer if you are also on Google+. No worries, you are completely free not
to invest more energy in it than posting your blog articles. But it is
important, because you participate in Google+, no matter how small, you score
higher in Google.
3. Pinterest
Place an image in your blog article and pin it on Pinterest
with a relevant text (see the image with this article). Make sure that:
- place your text on the image
- there are no people on the image (pins with people on it
are less repainted)
- your image has a striking, preferably red color in the
image (stands out more on the busy Pinterest page)
- your image is in portrait. Rather longer than wider.
You can edit an image and put text on it in a free program
such as Picmonkey or Pixlr .
4. Facebook
Make it a habit to post a link to your blog entry on your
Facebook fan page and your personal profile. Facebook retrieves the image from
your message. If you want to have control over that, place an Featured Image in
the WordPress message. This is always the first to be picked up by Facebook.
Make sure that this image is 1200 x 628 pixels at the front color. You can also
place a different image on Facebook than that of your article.
5. LinkedIn
Share the link to your blog article in an update on your
LinkedIn homepage. Also share it in relevant groups. Only place the item in a
group if you are sure it is allowed by the group owner. Read the group rules
for this.
6. YouTube
Maybe you can convert your article to video and post it on YouTube
. That is a good idea, especially if you give tips or a manual. You can make a
screen recording of your manual with Screenr or Jing .
7. Instagram
You can promote your blog article in several ways with
Instagram . Post a photo with caption, share a tip, ask a question or refer to
your blog.
8. Other blogs
Comment on relevant blog articles from others with a link to
your blog article.
9. Newsletter
Place the article in your newsletter with a 'read more' link
to your blog, so that readers click through.
What are your tips to promote your blog?
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