How To Increase Blog Traffic
Blogging is one of the most effective forms of marketing. It
is one of the ways to show that you are the expert at what you do. So publish
as many articles as possible on your blog to share value with your fans.
But of course you want to share your knowledge with as many
people as possible. It is a shame if nobody reads your articles or nobody knows
about the existence of your blog.
It is important to have enough traffic to your blog. If
there is more traffic It means that more and more people are reading your
articles and that more and more people are going to see you as an expert in
your field.
All people who come to your blog are potential customers.
The more traffic to your blog, the greater the chance of new customers. One of
the ways to increase traffic to your blog is to promote your blog on social
media. But you have to do that in such a way that it is suitable for every
platform. Every social media platform has a different audience and different
ways to promote your blog articles. And on every platform you use a different
size of the image and there is a different maximum number of characters for the
message you post.
In this article I give you 5 tips to ensure more traffic to your blog.
1. Facebook
Format image: place an image of 1200 x 628 pixels on your
blog with the article. Then the image will be displayed nicely if you share the
link on Facebook.
Maximum number of characters: 10,000
Frequency: post a Facebook message at least once a day,
preferably at times when your fans are active, including weekends!
You can promote your blog article on your Facebook profile,
Facebook page and in a Facebook group. Do it each time with a slightly
different text, or place the article on your page and share the message on your
profile and in the group. Given the number of characters for your Facebook
message, you can place a lot of text with the link on Facebook, but only the
first 480 characters of your message are visible in the news overview.
If you use more than 480 characters for the message, it will
display "Show more ...". People need to click on that if they want to
read the rest of the text. Because only the first 480 characters are visible,
you must state the most important information at the beginning of the message.
It is not the case that a Facebook message should contain a
maximum number of characters, which gives you more reach or responses to your
message. Some entrepreneurs say that longer messages do not work well on their
pages and that short messages in particular get a lot of responses. I regularly
experience that even long messages generate a lot of reactions from my fans.
That is why I advise you to alternate and see what your fans are responding to.
You really have to place an image with the Facebook message.
The image that you create must ensure that someone stops scrolling in the news
overview. The image must attract attention.
If you think that the image you made with the blog article
is not going to stand out in the news overview on Facebook, create another
image. You do not have to use the image that Facebook loads when you add the
link to your message. You can add an image and then delete the old image.
Change image Facebook message
It works well on Facebook to share a personal story. Enhance
that by placing a personal photo with the post with the link to the blog
article. Of course your goal of this Facebook post is that people go to the
article you are talking about, but do not forget that people must respond to
your Facebook post. Call on people to respond under your Facebook post or share
the post so that as many people as possible can read about one of your valuable
blog articles.
I don't use hashtags on Facebook. That is possible, so that
when people search for certain words, they will read your articles. The use of
hashtags makes your articles findable, but it will not immediately provide more
reach or involvement.
2. Twitter
Format image: 440 x 220 pixels
Maximum number of characters: 280 characters
Frequency: feel free to promote your blog article on Twitter
several times and alternate the promotion of blog articles with other valuable
tweets. You can post multiple tweets per day.
5 ways to promote a Twitter blog
Twitter was the very first platform where you could use
hashtags, making it easier to find messages on certain topics. That certainly
made Twitter very popular in the first few years. But people saw the maximum of
140 characters as a limitation. Certainly because if you responded to a tweet
from someone, the username in front of the message was pasted and this depended
on the maximum number of characters.
Fortunately, Twitter has changed that. You now have the
option to post 280-character messages on Twitter, and if you tag someone in
your message (by using @, followed by the username), this does not depend on
the number of characters. The goal of Twitter is still to send short messages
to the world. Keep it short and powerful, arouse curiosity in 1 sentence and
send people with a call-to-action to your blog article.
Because Twitter is aimed at sending short messages, so that
people can quickly access information, your message must be picked up quickly
by people. It is as if there is no time to waste. Twitter is very different
from Facebook. You can really leave a message on Facebook before people start
responding to it.
Feel free to promote a blog article on Twitter multiple
times. There is a high chance that people have not seen an earlier promotion of
the article. It is important that you do not forget to add hashtags to the
message. I recommend that you add a maximum of 4 hashtags. Later in this
article you will come across a platform where you can go crazy with the number
of hashtags. Twitter is not the right place for that at the moment.
3. Instagram
Format image: square, you can hold 1200 x 1200 pixels
Maximum number of characters: 2,200 characters
Frequency: at least 1 message per day. You can promote your
blog article more than 1 time.
5 ways to promote a blog Instagram
Instagram is hot. The growth on Instagram has increased
enormously in the past year. More and more people and more and more companies
can be found on Instagram. I don't believe that Instagram will become as
popular as Facebook, but I do expect that popularity will only increase in the
coming months.
That is partly because Instagram is so incredibly simple.
Instagram is primarily a social media platform where people share images. The
visual aspect of the messages on Instagram is very important.
You post a message with 1 image on Instagram. You place a
maximum of 2,200 characters, of which only the first 3 lines are shown in the
news overview. Just like with Facebook, it is important that you place the most
important information in those first lines. Is the first paragraph shorter than
3 lines? Then Instagram only shows the first paragraph. If there is more text,
users of Instagram can click on 'More' to read the rest of the text.
Where you use a maximum of 4 hashtags on Twitter, you can go
crazy on Instagram with the number of hashtags with your message. There is a
limit. You can add a maximum of 30 hashtags to your message. Just like on
Twitter, people can search in Instagram and your article can be found based on
the hashtags you use.
As far as I am concerned, the only disadvantage to Instagram
is that you cannot add a clickable link to the message. You can add the link,
but people cannot click on it. And even when people click on the image, they
will not be redirected to your blog article. It is important that you explain
how people can get to the blog article or you refer people to your profile page
on Instagram, where you can add a clickable link.
4. Pinterest
Format image: image can be of any size, high images stand
out in the news overview
Maximum number of characters: 500 characters
Frequency: once a day
5 ways to promote a blog Pinterest
The image on Pinterest is the most important part of your
post, or as they call it on Pinterest, your 'pin'. In the description of the
image you have enough space to explain what the pin is about. You can use a
maximum of 500 characters in the description, but that should be more than
enough to give the essence of your blog article. It is even better to use 150
to 300 characters for the message. Hashtags are also used on Pinterest so that
people can search for specific words.
You can add a link to the pin. When people click on the
image, they will be sent to your blog article. You thereby increase the number
of visitors to your blog. You must have added a good call-to-action in the
description, so that people know they can click on the image to read the blog
article.
What I really like about Pinterest is the use of boards. In
this way you can bundle images that belong together on a board. For example, I
have a sign about Facebook Marketing and I regularly place images there to
promote the blog articles about Facebook marketing.
It is important to promote your blog article multiple times
on Pinterest. If you have just published the blog article, promote the blog
article image on Pinterest in the same week. Later you will post the images
from the blog article on Pinterest in order to get more attention for the
article in the weeks that follow.
5. LinkedIn
Format image: 700 x 400 pixels
Maximum number of characters: 600 characters for an update
on your company page
Frequency: a message daily or every other day, you can
promote a blog article every week
5 ways to promote a LinkedIn blog
Is LinkedIn a social media platform? Hell yes! LinkedIn is
really a lot more businesslike than a platform like Facebook, Pinterest or
Instagram. Yet LinkedIn is a very good place to promote your blog articles.
Keep in mind that your audience must be on LinkedIn. That actually applies to
every social media platform. It makes no sense to invest time in a social media
platform if your audience is not there.
You can add an update to your profile on LinkedIn or use a
company page so that people can read more about your company. There are also
groups on LinkedIn. See if you can find a group that is relevant to your
industry, a group where you can find your audience, so that you can promote
your article in that group.
I encourage you to make your messages personal, even though
LinkedIn is pretty focused on a business audience. Use the 600 characters that
you can use for an update, really to invite people to read your article. And
make sure that your message evokes engagement. That works best by placing
lists, for example an overview with some tips or like this article, 5 ways to
promote your blog article on social media.
Promoting your blog article can ensure more traffic to your
blog. But you have to adjust your message on every social media platform to the
platform and the audience that is on that platform. Otherwise you miss out on a
lot of reach and commitment.
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