Write article professionally for Blogger
Do you want to know how to write articles that attract
hundreds of visitors to your blog? Is your blog missing something? You may
publish regularly, but your articles do not get many responses or share on
social networks. It looks like nobody is reading it, is it?
What you need is EPIC content. These articles, also known as
'cornerstone' or 'evolutionary content', usually receive a lot of feedback,
sharing and reaction links. These are the items you are proud of; those that
readers can keep coming back to ... those who generate hundreds of visitors a
day on your blog.
How to write an excellent article on your blog
They are often longer than your usual items. They can be
processed better and more carefully.
You might think ... Where can I find the time to write?
There is a very simple way to have enough time and to write
very good articles on your blog:
1. Reduce the number of articles that you are currently writing
You do not have to publish every day. You probably shouldn't
do that. You only need to publish daily if you can offer high-quality content
to your readers. If not, only do it if you have useful things to share.
Think about it! Tell me, have you already opted out of a blog
with incredibly valuable content ... just because it's not published every day?
I never did it. But I opted out of blogs that continue to
publish content day after day and day after day ... despite the quality of
their content. I couldn't follow it.
If you write about a fast-moving subject, the pace may be
harder to follow. So you have to refine your goal or choose a specific day of
the week to focus on more content. This way you can find more time ... focus
only on quality, not on quantity. Moreover, the most detailed articles are
generally very shared and, in particular, to which better reference is made.
Which means that they generate more traffic in the long term.
2. Your goals and your article ideas
Before you write an article in a pillar, consider what you
want to achieve with it. Don't just write an article for it. As I say We do not write articles but we give you
solutions for specific problems
Depending on the primary purpose of your blog, the purpose
of your article can be one or more of these:
- Create a portfolio with which you can impress potential customers/employers
- Impress those who are reading your blog for the first time and encourage them to subscribe
- Invite readers to purchase one of your products
- Get a lot of shares on social networks
- Get more questions from potential customers
- Help everyone in your niche solve the most important problems they face every day
- With a clear goal in mind before you start writing, you can tune your article accordingly.
For example, let's say you create a blog about the role of
parents, and your goal is to encourage readers to buy your e-book on the
subject: Help your teen to pass each exam.
You can easily refer a paragraph to your e-book at the end
of an article on a topic, but ideally, the article should bring the reader into
a good state of mind so that he buys it.
In this case, articles like these will probably work well for you:
- Why our schools lose students
- Ten tips to mentor teenagers
- How you can help your teenager prepare for their exam
Articles about other aspects of parenting won't attract good
readers or make them think about the right topics. You may need to think twice
before getting started on topics such as:
- Five tips to get your son to sleep
- How to prepare your child for school
- Ten mothers confess their secret parental mistakes
These items may be good and valuable - but they won't help
you sell your ebook.
It is often useful to present many ideas at the same time.
If you can, take at least 20 minutes to think often, once you have produced the
first ideas, you start to have some really interesting and valuable ones.
Keep your ideas in a safe place and return to your list
every time you start a new article. Think about the goal you want to achieve,
the problem you want to help your readers solve, and choose a topic that fits
well.
3. The design of your title
Although many bloggers titer their writing after writing
their article, it's a good idea to have an "almost there" title
before you begin your article. If you only have a topic in mind, it may be
difficult to understand the best way to structure your article, or what to
include in it.
To keep your title catchy, he would: How to promote his blog
over web
- Be clear: Put keywords in it. - try not to be too smart. Readers and search engines need to know what your article is really about.
- Be precise: "Five tips" is better than "Five things" because readers get a better idea of what your article is about.
- Make an interest: Adjectives are perfect for that - "Five powerful tips" or "Five simple tips" instead of "Five tips".
- Avoid excessive noise: If the title of your article is "Ten insider secrets that experts don't want you to know", it's better to share something great! A "Big fuss" type can receive clicks, but readers would not be addicted (And you will lose their confidence).
For more tips, including tips on writing titles with
keywords, powerful words and much more ... I recommend the following articles:
- 10 tips for writing catchy titles on your blog
- How to write attractive headlines on your blog?
I urge you to read the titles of the Yahoo.fr homepage. It
is a very good reference for me and above all a very good source of
inspiration. This is about taking a title that you like and going back a few
words to make it work for your blog.
4. Structure the main body of your article
An important aspect of writing against which many bloggers
fight (or whose importance they do not understand) is the structure.
If your articles are poorly structured, they will not only
be difficult to write but also difficult to read. You spend too much time
looking at the screen and wondering what to write later ... and your readers
often go from one paragraph to another because they will find it hard to find
value in your article.
A basic structure that you may be familiar with is the
article of the list type. Even if you think they are used too much, it is still
important to familiarize yourself with these structures, as they can be used as
the basis for many other items.
This is what a basic list item might look like:
Introduction
# 1: Subtitle
paragraph
# 2: Subtitle
Section.
… and so on to …
Conclusion / call to action
One type of item "How" has an almost identical
structure. The only real difference between "list" and
"how" items is actually:
Readers can use one or more points in one type of item
'List' and always get something useful.
Readers must follow the steps in an item type
"How" step by step.
It is a good idea to number your points because it helps
readers orientate, they know what level they have in the article and what they
still have to go through.
5. Use subtitles
One of the best ways to structure your article, whether it
is a list or not, is to use subtitles. This is especially important in longer
articles, where readers can be submerged for a while and then disconnected or
skimming to bring the information forward. (You will find many examples in this
article!)
Some bloggers simply use bold text for their subtitles, but
it is best to use the title formats that are built into your blog software.
This gives the text more visibility, making the different parts stand out - and
you can also use different levels of subtitles to divide the long sections into
parts.
If you want to try something a little different than an item
type "List" standard or type "How", use one of the
infallible formulas below.
Three infallible article formulas (as well as examples)
How to WRITE-a-closing article starts with one of these
formats and you will find it easy to write a quality article. These ideas will
all provide an article to which it is ideal to create links in the BIOS of your
free article, an article that is ideal to place on your page, including in your
sidebar, and to share on your social accounts.
Idea # 1: A Guide to Type A to Z - Example: " 26
essential for creating a successful blog: what you need to know about social
networks»
These types of articles are a pleasure to write, they are
suitable for almost any subject and they have a ready-made structure. They are
also a very good way to tackle an extensive topic that is normally too large or
too long for a single article.
Creating an item "A to Z" is easy. Just have a
topic (such as "A to Z from vegan cooking" or "A to Z board
games"). Put the letters from A to Z on a piece of paper and think of a
word or sentence that belongs to each letter. All you have to do is write a
text for each of these sentences.
Ideas 2: "Why and how" articles - Example:
"Why do you have to create and sell a product (and how to do it)".
More than simply "How", these items work very well
because they help readers understand why something is important. The reason why
they should do something will not necessarily be clear to readers unless you
specify it.
You structure your article as follows (make specific
subtitles about you):
Form
Why is it important?
How to do (with numbered steps)
Idea # 3: The answers of experts ... - Example: the
appearance of content marketing experts
Even if you do not have many experiences in your field, know
that you can also produce a very good article, an article that is as relevant
as the readers want to share it, make links ... to easily promote it.
The key to this promotion is to choose a question that many
people want to answer. Most experts are very busy and they will come back to
you much sooner if you ask a question instead of ten.
You don't even have to approach experts directly. Instead,
you can write an article that brings together many ideas on a particular topic,
citing and linking the articles that these experts have published.
These three ideas are of course not the only options: There
are dozens of other article formulas that you can also use. (When you come
across an excellent article, see if you can split it up and understand how it
is structured.)
6. How long must your article have?
Try to give your items a size between And 800 1500 words. If
they contain fewer than 600 words, it is difficult for you to offer your
readers something that has real value. If they contain more than 1500 words,
you will find it difficult to keep the article structured and consistent.
Of course, you can write shorter and longer articles but
stick to a standard article length until you are familiar with it.
7. Write your first project
Some bloggers like to have ideas and plan articles, but they
struggle with putting words on the page.
You can write your first project as follows:
- Make sure you have a Perfect structure in place. This may mean that you want to have all the items on your list in writing or use one of the ready-made ideas below.
- Avoid distractions. Yes, you have heard of this before, but what do you do? Writing requires a lot of concentration and energy, so try using the Pomodoro technique or similar technique to write short productions ... and don't check your Twitter /Facebook/email before the scheduled time has expired.
- Don't try to be perfect. You have as much time as you want to change it, so don't worry if a sentence is a bit strange or if you miss some crucial information. Continue to advance in your article.
- Immediately fall your first point / first part of major (e), instead of starting with the introduction. After you have written the article, it is easier to make a suitable introduction.
- Imagine writing an email to a friend. What advice would you give? How do you want to write? Use this as the basis of your blog. (A great way to continue with this is to create a question and answer style article in which you answer your readers' questions, you may realize that your writing is going more smoothly than ever before.)
8. The big beginning ...
Your introduction needs a lot of work, almost as much as the
title to do. It must hook the reader and want to read him read more. It should
also pave the way for what follows, you could write a great and catchy
introduction, but it loses all its weight if it doesn't have anything to do
with the rest of your article.
Here are some simple but powerful ways to introduce your article:
- With a question. They help readers get involved by making them think (or at least agree).
- With a quote. This can be a great way to start if your article is built on something written by another blogger. Some bloggers use motivational or inspirational quotes at the beginning of all their articles - Alex Blackwell The Bridgemaker (the bridge maker) is a good example.
- With an anecdote.A mini-story of your life if this is relevant to your article, and if you keep it short enough, it can help your readers feel connected to you.
9. ... and the big conclusions
Although it is clear that introductions are important, the
conclusions seem to be less correct. However, they play a crucial role. If you
decide too abruptly, you miss a great opportunity.
The vast majority of your blog visitors are paralyzed by
passivity. They will never comment, they will not vote in the polls, they will
not subscribe to your feed or your newsletters, they will not buy the affiliate
products recommended by you, they will not send a friend back to your blog ...
they will not vote for you on social networks and most will never come back.
Suppose you have written a type article 'List' ten points.
Don't just stop at the end of point ten - to add and close a few sentences
below the article. One type of item 'List' is a great asset to get feedback,
because you can ask something like:
if you have a suggestion for this article add to this list?
Share it in the comments below (or let us know which of the tips you liked
best).
Un "Call to action" simply means asking (or
saying) the reader to do something.
It would have one of the following forms:
- What do you think? Leave a comment below.
- If you liked this article liked, click on please the 'Tweeter' to share this with others.
- Do you want to know more about [subject]? Click here to read my article [title].
- For more information, see my book [Title and link].
Some bloggers are concerned that calls to action seem arrogant or even desperate. The truth is that readers are used to it and often welcome them positively. When you first visit a new blog and read an excellent article, Do you not want a link to another relevant article?
It may seem a bit stupid to ask for comments right away, for
sure your readers know there is room for comment! - But some readers,
especially the shy ones, will respond sooner if you specifically invite them to
do this.
In addition to the items above, I recommend this article:
How you can write a conclusion for your article
10. Edit your article
It is often a relief to come to the end of your article ...
but do not immediately click on "Publish".
Your first project must probably be cleaned before it is
ready for the world. You will probably have to make two different changes: an
overview and a look at the details.
a) Change the overview
Before you go too far in changing words or using commas, you
have to concentrate on the big picture. Read your article completely and search
for:
- All that is unnecessary and you can delete. Save what you delete, in case it could be used in a future article.
- The only thing missing and you have to add. For example, you may need to make a better transition between your introduction and the first part.
- That is not in the correct order. Perhaps it makes more sense to start your list with the current number five-element, for example.
You can also show your article to a friend or trusted reader
- ask him or her if there are any important changes they think they should
make.
b) Edit the details
If you are satisfied that your article contains the right
information in the right order, it is time to make every sentence heavy.
At this level of the edition you search for:
- Words or phrases that you have used too much. If you use the expression "Content marketing" five times in a paragraph, it feels like you are using an old crazy keyword search engine for SEO (even if you don't intend it and you wrote it that way).
- Phrases that seem strange. It may sound good to you, but it seems a bit strange on the page. It is a good idea to read your article aloud, it will help you identify difficult pieces.
- Spelling errors and typos. Check everything your spelling checks report (Are you going through a spelling check on your articles?), But also check outside for common spelling errors.
Most authors find it very difficult to change their work.
Even if the typos of others are obvious, you should handle your work slowly and
carefully or ask a friend for help.
However, don't be too worried or addicted. Yes, spelling and
grammar are important, but readers forgive an occasional slip. If you notice an
error after clicking on 'publish' (Or a player who signals you), know that it
is easy to update your article.
II - The layout of your article
Performances are important. You can write a brilliant, useful
and entertaining article that doesn't attract the reader's attention, simply
because it seems hard to read. If you have long paragraphs in lower case,
readers may have no trouble reading it at all.know-how-to-blog
Here are some layouts that you could use:
- Subtitles. They divide your article into easy-to-read articles and help readers find the information they are looking for.
- The text in bold print. This is a great way to mark important points. Don't overdo it, otherwise, your item will look restless and uneven. Look to put whole sentences (or at least long sentences) in bold instead of isolated words.
- The italics are displayed. They are useful for foreign words, individual words that you want to mark or "sideways" that you want in a different font. (For example, I use italics at the beginning of free articles, where I introduce the guest blogger to my readers.)
- Fleas. The frames are easy to assimilate, and they also have extra whitespace around them - providing better readability. You can use unnumbered chips (usually round and black dots) or numbered chips.
- short paragraphs. One of the easiest ways to make your articles more readable is to divide the long paragraphs. If you have already crossed four lines, remember to divide halfway.
- Some bloggers make the layout while they write, others do it eventually. Whatever you choose to do, always view your article in "Glimpse" and check if everything is in order. (For example, make sure all your captions are the right size - it's easy to confuse 2 fonts with 3 fonts)
III - Adding images
Although this is not a strict rule, you will find that most
major blogs have a big picture at the beginning of their articles ... and there
is a good reason for that.
The images attract our attention. They attract our eyes and relieve
us of the article. They usually help to create a sense of clarity and
professionalism on your blog. In some blog themes, they are also added as
thumbnails on the home page, next to the clip, and appear on Facebook when you
link to your blog.
There is no reason not to reinforce your article with an
image. You have many sources such as:
- Your photography. It works very well for bloggers. If your blogs are good or you want to build a deeper relationship with readers, this guy might be good.
- A stock of images that you have purchased. There are many sites such as iStockPhoto that sell the images that you can use on your blog. It is a paid option, but if you write an article that should look great, it can be useful to do this.
- Free Flickr Images. Many artists place their creations (photos, illustrations, etc.) on Flickr.
Even if you use other people's images instead of yours, you
may need to know some simple rules to choose them. Maybe you always use black
and white clichés, still colorful shots, beautiful abstract shots or you use
illustrations instead of photos.
An important thing not to do: it is not ok to use the images
that you have found through a simple search on Google. Unless they have a
Creative Commons license you must get permission from their maker.
IV - Get comments and use them
You can easily reinforce articles in your blog if you have
comments and use them. A good way to do this is to ask people to read your
article and let them know how they think you can improve it. You may not be
able to do it for every article, but if you do it occasionally, you can give
your blog a new perspective.
The best people to ask are:
- Colleagues bloggers who understand what you are doing. Of course, your old high school friend would have brilliantly turned it into a quality test - but he may have no idea what works in the world of blogs.
- Thoughtful readers who have been following your blog for a while. You may have exchanged comments or emails with a reader and established a good relationship: they may be happy to have the opportunity to review one of your article projects.
- professor VPG-pngDon't get close to the best bloggers in your niche to request information about your article projects. Yes, they may have good tips for sharing, but it is unlikely that they have the time, and trying to start a relationship by asking for a favor is not a good idea.
You do not have to use all the suggestions you receive, but
pay attention to everything that is not written or that your reader may have
misunderstood. Even if it seems clear to you, rewrite.
If you are not sure about a certain suggestion, request a
second opinion. It is also a good idea to spend the night before the
implementation (or rejection) of the returns received. You will see that taking
a break allows you to see things in a more objective light.
V - After clicking on "publish" ...
Your article is ready and published ... but your work is not
yet ready. Click on unless you have a very large audience
"Publishing" is hardly enough to attract many readers to your
article. Although some bloggers like to believe that really good content is
found and shared, the truth is that you should almost certainly help it.
(Of course, it is crucial to write great content in the
first place: find a balance between creating and promoting content)
VI - Promote your blog article
There are many ways to promote your article. Here are a few
(Basic) that you can apply for each article on your blog:
- A link to your article on Twitter. Although there are plug-ins ( this list of essential plugins ) that automatically tweet your articles, I prefer to develop an individual and personalized tweet every time.
- A link to your article on Facebook. You can add a short introduction to the article or ask a question to get comments on your Facebook page.
- Add your article to your newsletter. Not everyone who subscribes to my newsletter is subscribed to my blog, so I place links to my articles in monthly reminders.
For really good articles, you can go further:
- Send an email to a buddy blogger and ask him to consider linking to your article: don't ask her for the top five bloggers in your niche - choose the people you already have a relationship with (maybe via Twitter or comments) on other blogs).
- Add a link to your article from your sidebar. Many bloggers have a widget with "Featured Articles" or "Popular Articles" to emphasize their best content. Some even make eye-catching image banners about their best articles.
- Return to old articles and link to the new. If you have an old article on a similar topic, why not bind? Use Google Analytics to see which of your oldest numbers receives the most search engine traffic.
- Add a link to your article in a free article on another blog. Be careful with this, because if you write a free article only for links, it may very well not be accepted. Place a link in the body of your article, only if it is relevant, use your bio.
VII - Response to responses
Once your article is online, take the time to respond to
comments. Many readers who do not leave a comment will always scroll through
the article and take a look at the comments section. This is, therefore, an
important part of your article.
You ideally need:
- Reply to all your comments (unless they are very short such as "Thank you, good article!"). You don't have to answer every response right away, but if you don't leave comments for days, it doesn't make a good impression on new readers.
- Delete all spam comments. Plugins like Akismet do a lot of work for you, but it's always a good idea to take action quickly to remove unwanted e-mail. You can also remove offensive reactions (for example, reactions whose reactions are racist or sexist).
If you have trouble getting feedback, you can send an email
to a friend of a blogger (or a loyal reader) and ask him to open the ball.
There are many more good tips to get more feedback.
VIII - Your action plan
I am aware that something is being read here! What's
important is that you already have a foot in creating high-quality content for
your blog, and here's a simple action plan to help you do this week, in just 30
minutes a day.
Stop all distractions during these 30 minutes and set a
timer. Tell yourself to concentrate until the timer runs out - if you feel the
sudden urge to go to Facebook, ignore it!
1 Day: Group different ideas and choose the strongest. Plan
your article (you can scroll down a little and view the structure tips).
Writing an article-finding blog
Days 2, 3 and 4: Write your article. Go as far as you can in
30 minutes every day. If you get stuck at some point, imagine responding to a
response or sending an email to one of your readers - write as if you were
talking to them directly.
5 Day: Edit your article, focusing on the big picture. Cut
the tangents, rearrange the paragraphs and add new sections if necessary.
6 Day: Edit your article again, this time focusing on the
details Beware of typos, grammatical errors and other slips.
7 Day: Format, add an image, check your article in preview
mode and click "Publish".
Of course, some items need a little more time with some of
these steps. For example, an "A to Z" type item can take an hour or
two to schedule, and an item that looks from a large number of expert points of
view can hold a large number of sent emails and the answers await.
But with this plan, you need to be able to get started
quickly with a great article, and we hope you get results that are worth the
time you spent there.
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