Tips for your Facebook page
In this article I give you 5 ways to improve messages on
your Facebook page and make them stand out. Nowadays it is not easy to bring
your page and your messages to the attention. Stand out in the news overview of
your fans starts with good messages.
1. Photos
The ideal width of a photo on the timeline of your page is
504 pixels, but the ideal size to upload is 1200 x 1200 pixels. Facebook
automatically places it in its full width. You can vary the length, but not the
width. If the image is exactly 504 pixels wide, it is fully displayed on the
timeline and nothing falls away. If the photo is narrower, the empty space will
be filled by Facebook, as you can see in this image. The left message is
exactly 504 pixels wide, the right one is too narrow.
2. Photo albums
It is a good idea to create photo albums on your page. For
example of products or events. When you have created and filled the album, it
will be shown on your timeline. You can then change the primary photo, the
photo that is prominently displayed.
3. Antidate a message
You can date a message on your timeline in the past. This
can be useful if you want to fill your timeline with important moments in your
company. The timeline of a page should display messages that illustrate the
character and history of the company. You don't always want to push those
messages directly under the nose of your fans. A message dated in the past is
not shown on the news overview of your fans. This is also useful if you create a hidden message that you
want to advertise with later. I will further explain this strategy at the
Facebook event . It is an interesting advertising tactic that will save you a
lot of money.
4. Secure a message at the top
If you want a message to be displayed at the top of your
page for a while, you can lock that message. This can be useful if, for
example, you organize an event or do a promotion. A kind of clip is then placed
in the top right of the message. If you no longer want to display the message
at the top, choose 'detach from top'.
5. Make a message stand out
A message stands out more if you make it a 'highlight'. The
message is then prominently displayed in full width.
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