Catchy headlines and sellers
- How can I sell more products in my online store?
- How do you create an e-commerce seller site?
- I have good products that nobody buys, how to do that?
These are all questions that I can summarize in one: How can
I improve my conversion rate? In other words: how do you convert more visitors
into customers on my website or my page trader sales?
These are the questions that all those who sell on the
internet and have partially solved the problem of human trafficking. Everything
actually starts with the title. The more eye-catching the better your sales
will be.
That is why I have decided to present to you with some
strategies with which I can increase my turnover every year. Enjoy it!
1. Sales solutions
People are looking for your product or service because they
think it's a solution to their problems. So if you can clearly identify their
problems and present solutions and the many benefits in the title, believe me,
you will increase your conversion.
In other words, you will sell more products or services.
However, this approach is only effective if you use
sentences that will attract the attention of your potential customers. And to
find them, you need to know your potential and existing customers. Do polls;
call them by phone or Skype. Whatever you choose, it's about knowing and
understanding your target audience better than your competitors.
Examples:
"Become a member today and create capture pages that
will convert more visitors to prospects"
"Create online stores that allow you to sell more
products in less time. Your competitors will only see fire."
Here are a few inquiries you can pose to them:
"What is the biggest problem that we can help you
solve? "
"How would the perfect solution look like to you?
"
"What are you searching for in your optimal
arrangement?
"What should it really let you do?"
"What have you tried before?"
2. Use the word "free"
Who doesn't like free? For this reason, you should consider
using the word "Free" in your titles if you want them to be more
catchy. Be careful and only use this word if you really have something free to
introduce to people.
Most e-traders who have used this word in one of many forms
have seen their conversion rate rise by more than 30 %. You will see the
following expressions on different e-commerce sites: free trial period "or
"try for free".
"Try for free ... for 30 days"
"Free 60-day trial if you register today."
Some sites such as GratoShop (which anyone can use to create
their online store on the internet) don't even use the word "try" and
this is what it gives: " Create your online shop for free"
If your product does not offer a trial version like on CreativeShop, do not use that word.
People are afraid of experiencing something unknown. By
offering to test your solution for free before you start, you eliminate a very
large number of obstacles to sales. If you add discount prices and a specific
money-back guarantee with this free word, you can be sure that you are selling
far more products than you can imagine. Fewer obstacles and doubts between the
decision to buy (Client) and the purchase operation, you can be sure that you
will drastically increase your conversion rate.
3. make comparisons
We have used this tactic with Technozaib and we were able to
increase our conversion rate by 38 %.
Examples:
"Oxatis creates beautiful online stores, Technozaib
designs e-commerce sites that sell more products in less time."
"Build your store now and use its sales potential like
many others for you."
By comparing your product/service with that of your
competitors, you enable your potential customers to know precisely what you are
doing within a few seconds. And that is precisely why you are going to sell
more.
Change your title and experiment on your e-commerce website
or sales page to the one that works best.
4. Write titles that match your ads
Writing a catchy title is not enough. The latter must also
correspond to the content of your product or service. Try not to mislead ads to
increase your conversion rate, as this can seriously damage your business. Your
title must not only match the body of your text, but also the content of your
product or service.
5. Turn your title into a testimony
It may seem strange as a sales strategy, but transforming a customer's
testimony can be a good task to multiply your sales by 24. On Technozaib we
have transformed this title:
"Discover the leader of creating blogs and e-commerce
sites at low prices on the internet ..."
"Technozaib has enabled us to create an online store
that pays € 8,500 a month to our company."
Be careful and do not use a long testimony as a title. A
catchy title is meant to attract visitors' attention and let them want to know
more ... What you can't do with a long testimony.
6. Tell them what they get
Sometimes the direct approach is the best.
Examples of titles for Creative Shop:
"Improve your online store today!"
«Create an e-commerce site for your company»
"Sell more products in less time"
«Create your online store for free»
Of all these titles, the one who did the best after the
tests is " Make your online store for free".
You do not necessarily need a creative title to increase
your conversion rate. All you have to do is tell people what you are doing in a
simple and clear way.
7. Follow the order of your titles
To make your titles even more attractive, you can place them
on different pages of your e-commerce site. The title of the second page should
improve the relevance of the first and third, the relevance of the first two.
8. Add subtitles
A title stands out more (seller) when it is followed by a
subtitle that complements it.
For example: «Create your online store for free» may have
the subtitles "It is simple, easy, complete and so much more ..." or
"No technical skills required".
Test different subtitle variants and view the final result
in terms of conversion.
9. Create curiosity to sell more
Individuals need to find arrangements that are progressive,
incredible and, most importantly, mystery... Your title will be catchy if it
keeps this need. On Technozaib we will add the following sentence in the coming
days:
"When a blogger wants to create a professional blog,
Technozaib first thinks"
Or again ...
"When a TobeWorker, Inc. wants to properly create a
professional e-commerce site on Google, it first thinks of Technozaib."
This type of title is more contagious and converts better
than just posting testimonials. I will give you our results in the coming weeks...
10. Add the term time in your titles
Nobody wants to go through a long and irritating
registration process. And nobody wants to use a complicated product/service
that also requires a lot of time and energy. What that means you need to
simplify the process for your potential customers.
However, it is not enough to have a streamlined process; you
have to inform your potential customers. Therefore, indicate in your title that
your registration process is short and your product is easy to use.
On CreativeeShop we have added the following to the homepage: “Create
your store in less than 60 seconds»
If you add the subtitles: "It's simple, easy, complete
and more ..." you will quickly understand why this network has created
more than 12,000 online sales sites in less than 60 days.
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